Stable Management By Kimberly S. Brown October 18, 2014
Your brand is what your customers say it is. You need to know if that matches what you think your brand is. 
When you think of brands, you think of the big guys, such as Coca-Cola, Nike, AT&T or NBC. When you think of a brand, something specific comes to mind. Perhaps you love Coke, or your first thought is “It’s the Real Thing.” Nike and their “Just Do It” slogan is memorable. And the list goes on.
While a brand and a tagline are important, they can take years and millions of dollars to establish. What happens in the meantime, and how does that relate to your equine business?
Your brand is defined by your customers. Let me say that in a different way; your brand is what your customers say it is.
That’s a little scary, but it’s true. However, the experience you give your customers is what determines how they define your brand.
Let’s say that you have a boarding stable and teach lessons, specializing in beginners–especially children. If your customers see you the same way, then that is how they will relate who you are and what you do to others.
Let’s say that you think you have a boarding stable and teach lessons, specializing in beginners–especially children–but your customers see you differently. Maybe they see you as a lesson facility that has lesson horses suitable for intermediate or advanced riders and don’t even know you board horses.
If you are counting on getting more kids for lessons, or additional boarders, then you are in trouble because that is not how the world perceives you.
Ask Your Best Customers for Help